operationalize your primary care team & BOOST patient attachment

with magenta health

what’s the funding all about, anyway?

Beginning May 2025, the Ontario government has a goal of adding 305 new primary care teams across the province, connecting 2 million + people to a publicly funded primary care within four years. To achieve this goal, the province is calling for healthcare organizations to submit proposals for funding to assist with expanding the care they deliver (i.e. Interprofessional Primary Care Teams, or IPCTs). This first round of funding was announced in June 2025 - if your application has been approved, or if you’re considering submitting a proposal for the next round, we’re ready to support your IPCT vision and become your partner.

The provincial objectives for the IPCT funding are:

  1. Attach More Unattached Patients
    Help connect more Ontarians — especially in high-need areas — to a regular primary care provider and team.

  2. Expand Interprofessional Team-Based Care
    Strengthen or create primary care teams (family doctors, NPs, nurses, social workers, etc.) to provide comprehensive, collaborative care.

  3. Improve Patient Access & Avoid ED Usage
    Reduce avoidable hospital visits by targeting unattached patients, reducing barriers to care, and ensuring patients receive timely, high-quality, coordinated services.

About your team

You’re looking to grow your organization by either building a new primary care team, or expanding your current one. You’ve experienced frustrations with operationalizing this, and frankly, you feel a bit overwhelmed about where to begin. You know attaching more patients is important, but even with the funding, it feels daunting.

In order to be eligible for the funding, your organization should be able to service an eligible postal code community, looking to create or expand one of the following team-based models*:

  • Family Health Teams

  • Community Health Centres

  • Nurse Practitioner-Led Clinics

  • Indigenous Primary Health Care Organizations

*Note: your organization itself does not necessarily need to be a FHT, CHC, NPLC or Indigenous organization.

why choose to partner with us

Magenta Health operates primary care clinics. We have a dyad leadership structure of family physicians and professional management. We’ve grown organically over the last decade. Some of our core technology underpins more than 100 clinics across Canada, and we own and operate our own brick and mortar turn-key clinics with more than 35 family doctors and 40,000 active patients.

How Magenta Health Aligns with the Provincial Objectives

Magenta Health’s model directly supports the Ministry’s goals for increasing patient attachment via IPCT growth. Here’s how our experience and approach match their core objectives:

  • Evidence of Our Ability to Rapidly Attach High Volumes of Patients

    Magenta Health has a strong track record of patient attachment at scale. We have built semi and fully-automated internal systems to streamline the onboarding process. There have been many months in our history where we have onboarded more than 500 new patients. This highlights our readiness to support your team with the province’s goal of attaching more Ontarians to regular primary care.

  • An Established and Scalable Interprofessional Team Model

    We currently operate across three clinic locations, supporting over 35 family physicians within a stable and sustainable team-based model. Each location is equipped with a robust mix of clinical and administrative staff - including nurses and Physician Extenders - designed to support high-quality, comprehensive care. Our infrastructure and experience allow us to scale responsibly in alignment with the provincial goals.

  • Accessible, Patient-Centred Care - Enabled by Smart Digital Design

    At Magenta Health, we ensure timely and equitable access through multiple patient-centred features: online booking, after-hours care, and same- or next-day urgent appointments, with seamless integration of virtual options available when appropriate.

    We actively educate patients on how to access the right care at the right time, helping reduce unnecessary emergency department visits. In addition, our Ontario Health-supported investment in a custom-built patient portal (our “Digital Front Door”) has transformed the way patients engage with our clinic, enabling intuitive navigation for queries, triage, and booking.

Our clinics have experienced the pressures of increasing rent and staffing costs, ever increasing patient expectations, the weight of pressure from every stakeholder, and the challenge of recruiting & retaining strong family doctors. We have experience working with hospitals and community care agencies on health system design, governance, and collaborative care projects, as well as working with Ontario Health funded projects.

The IPCT funding significantly lowers the risk of expanding team-based primary care, and with the right partner, the remaining risk becomes manageable. This funding is a generational investment in primary care … let us help you take full advantage of it.

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next steps

Our team of leaders has a vision for healthcare in Ontario, and we care deeply about doing the right thing. We’ve worked hard to optimize our current group of clinics, and we’re ready to bring what we’ve learned to a team of like-minded individuals looking to grow.

If this sounds like the right fit for your organization, we want to hear from you. Let us worry about the nitty gritty details, and allow us to operationalize your growth - reach out to our Co-Founders, Keith Chung and Dr. Marco Lo, at marco.lo@magentahealth.ca today!

Keith Chung, Magenta Health Co-Founder, CEO & Director of Technology.

Dr. Marco Lo, Magenta Health Co-Founder and practicing Family Physician at the Riverside clinic location.